Planning and Scheduling Blog

 Props:

I decided on a Tesla commercial, so the most important prop will be a Tesla. The commercial may also include a Tesla charger that will be displayed in the video.

Costumes and Attire:

Since there will be only one actor, the costume will be a nice dress shirt with the Tesla logo. The bottoms will be casual pants/shorts. The actors' makeup will be a light look and not flashy, to prevent the viewers from being distracted away from the advertised product. I may have the actor wear sunglasses and a loose hairstyle.

Location list:

The main location will be a street along the beachside and by Downtown Fort Lauderdale. This location adds nice scenery and emphasizes a nice look. At this location Here the shots will be of the car moving and the exterior. The second location will be at a charging station to demonstrate the 'electric car'. 

There will also be a scene inside the car. This shows off the interior and adds effect for the viewer. Many shots will also be taken on city streets to portray easy everyday driving.

Backup Plan:

If the weather is not in a suitable condition or we are not able to film on the streets, then I will film in my local neighborhood. The shots will be of the car driving in family-friendly areas. If the cameraman is absent then I (main actor) will film exterior shots without the car being in motion. 

Schedule:

On 10/22/20, I researched conventions and codes of car commercials.

On 10/23/20, I established what props, costumes, locations, and backup plans will be.

On 10/26/20, I will create the storyboard for the 30-second commercial.

On 10/25/20, I will film the necessary shots needed for the video. 

On 10/27/20, I will edit, fix, touch up and revise the commercial.


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