Research: Commercial Conventions and Codes

 I am doing a Tesla commercial. Tesla does not have any commercials for themselves, so I will create one based on the lines of regular car advertising. In typical car commercials, there are shots of the vehicle in motion.

- Angle shots from high and low are taken to show off the car. This allows a dramatic effect making the car look more desirable.

- Voice-overs detailing the vehicle are common in many car commercials, providing a storyline. This could be used to add more information on the advertised product

- Sometimes people driving inside with a family to demonstrate safety. Other times it is done to show off the nice interior.


1. Conventions and Codes in car commercials mention the logo of the vehicle. Often times, commercials will have the logo of the company to make an appearance multiple times if not once. The company name is usually displayed somewhere so the viewer knows what car they're looking at. 

2. In a commercial, there is usually always a storyline that follows matching the type of car. If it is a sports car, then the scene will most likely take place at a track site or the shots will be angled in a way to portray speed and a sleek design. If it is a family car, then the scenes will often show the car with a family inside and may even include a possibly dangerous scenario that will be in favor of the vehicle's safety.

3. In some commercials, guest stars make an appearance driving the promoted vehicle to boost the audience in favor of the company and car.





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