AICE Media Studies

 Once I had finished filming, I downloaded all of my clips and files onto my computer. I made sure to import all the necessary shots. I decided to use iMovie as my editing software as it is already a program on my computer and I have experience using it. Once everything was downloaded and embedded into iMovie, I trimmed, deleted, and moved around the clips to create scenes that allow the video to follow the script I made in my storyboard. The original video was roughly 5 minutes without editing or trimming.  I needed to shape the format of the clips I filmed, and once that was complete, I added my scenes in between shots. Like this, the viewer has a bit of context in between shots so they know what they're seeing. Once the base was fully done and edited, it took about 20 minutes to find the right music to add to the background. I needed to make sure that the audio was long enough for the video so that there weren't any periods of silence. Once I found the right audio, I added ...

 On Thursday, October 29th, I began filming my commercial. At first, the weather was very unfavorable. I thought I wouldn't be able to film that day until the skies began to clear. A little over half an hour later, the sky cleared of clouds and I was able to film. I realized that I was not able to use a tripod for most of the scenes like I imagined, so I asked my sister to help me film while I was the actor in the shots. For some scenes, such as 1, 3, 6, 7, and 8, I was able to film by myself. The remaining 3 scenes were filmed by my sister. As the director, I made sure all equipment was in the proper position and all the shots were filed with a steady hand. It was filmed using an iPhone, using a tripod for specific scenes. I included a drone scene that took a bit of redoing to perfect it completely. I drove around to different locations for each scene and worked around the script/storyboard. Some of the clips did not have the actor completely in the shot meaning no wardrobe change...

 First Scene: The first scene will start off with a medium/even level angle shot of the Tesla. The car will be parked and not on. The camera will be filming in front of the car.  Second Scene: This will be a quick scene. The camera will be focused on the door handle and the actor (I) will be opening the door. Third Scene: Jumping to the third scene, it will feature the actor (I) getting into the vehicle, preparing to drive. The camera would be positioned in the back, giving the viewer a rear end point of view. Fourth Scene: Cutting to the fourth scene, the camera will be positioned at a low angle. It will be recording the car driving by on the street. Fifth Scene: During this scene, there will be a hand that pushes on the charger door, causing it to open. Then the actor (I) will be placing the charger inside. Sixth Scene: The final scene will consist of the car charging and sitting idly. All scenes will last in between 2-5 seconds and will have music playing.

  Props: I decided on a Tesla commercial, so the most important prop will be a Tesla. The commercial may also include a Tesla charger that will be displayed in the video. Costumes and Attire: Since there will be only one actor, the costume will be a nice dress shirt with the Tesla logo. The bottoms will be casual pants/shorts. The actors' makeup will be a light look and not flashy, to prevent the viewers from being distracted away from the advertised product. I may have the actor wear sunglasses and a loose hairstyle. Location list: The main location will be a street along the beachside and by Downtown Fort Lauderdale. This location adds nice scenery and emphasizes a nice look. At this location Here the shots will be of the car moving and the exterior. The second location will be at a charging station to demonstrate the 'electric car'.  There will also be a scene inside the car. This shows off the interior and adds effect for the viewer. Many shots will also be taken on cit...

 I am doing a Tesla commercial. Tesla does not have any commercials for themselves, so I will create one based on the lines of regular car advertising. In typical car commercials, there are shots of the vehicle in motion. - Angle shots from high and low are taken to show off the car. This allows a dramatic effect making the car look more desirable. - Voice-overs detailing the vehicle are common in many car commercials, providing a storyline. This could be used to add more information on the advertised product - Sometimes people driving inside with a family to demonstrate safety. Other times it is done to show off the nice interior. 1. Conventions and Codes in car commercials mention the logo of the vehicle. Often times, commercials will have the logo of the company to make an appearance multiple times if not once. The company name is usually displayed somewhere so the viewer knows what car they're looking at.  2. In a commercial, there is usually always a storyline that follow...